ENVE M730 Industry Nine Torch 27.5in Boost Wheelset

Speed everywhere is the name of the game with the M730 Industry Nine Torch 27. 5in Boost Wheelset from ENVE. From chunky baby head rock gardens to bike park flow laps, the 730 take the hits that you'd never expect from carbon just a few short years ago. Its impressive durability is doesn't come at the expense of snappy, responsive handling and lightweight build though, and ENVE did its homework. It spent the better part of two years designing a rim that can stand up high-speed chunder, without resorting to heavy rim inserts, beefy casings, or compromising with high tire pressures. The M730 is here to elevate your riding with a redesigned rim featuring a lightweight protective strip to keep your wheels and tires safely turning after smashing root lattices and casing huge drops. ENVE's M730 line takes queues from the M70's that came before it, like the use of downhill-worthy carbon laminates that stand up to aggressive all-mountain charging, but it strays from the profile with changes to increase strength. The M730 is designed to better pair with modern tires so that they can better absorb chunder and chatter from the trail without being run at ungodly-high tire pressures. Nothing will spook you faster when you're charging a dusty line than drifting in a corner where you were anticipating feeling planted, so ENVE gave the M730 the ability to run its new Protective Rim Strip that provides pinch-flat protection so that you can run your tire pressure lower for increased traction. The Protective Rim Strip isn't designed just to reduce pinch flats, though; it's intended to protect your rim in its entirety against harsh riding and impacts, so that harsh puncture flats aren't so likely to lead to rim failure. The carbon layup on the M730 is designed to resemble that of the M90's with the strength that you need for hard-hitting lines, but without compromising pedal-ability for long climbs to the top when you have to earn your laps. The rim width on the M730 might just la...